About KidiQ
KidiQ is the toy line of EnjoyGroup Sp. z o.o., an EU importer in Biała Podlaska, Poland, that has been importing goods from partner factories for European businesses since 2015. As a toy importer in Poland, we combine factory sourcing, toy safety documentation and logistics for toy shops, retail chains and toy brands, and deliver across the EU, the UK, Switzerland and Norway.
Our story: from mascots to a toy importer in Poland
EnjoyGroup started with custom mascots and plush toys (MascotiQ), then added souvenirs (SouveniQ), pet products (PetsIQ), camping (CampIQ) and other lines. Clients kept asking us for the same thing: help buying direct from factories without the risks, with goods inspected and the import handled by an EU company.
Toys became a separate line because the rules make the importer’s job heavier than in most categories. Under the Toy Safety Directive the importer must check that the conformity assessment was done, that the CE marking, warnings and age grading are correct, and that the documents can be shown to authorities. Many small European buyers do not want to carry that alone, and many suppliers keep their prices and minimums behind a login. We put both on the page.
Today KidiQ offers a catalogue of 619 toys and children’s products, private label, custom plush made to your design, toy safety compliance support, sourcing, quality control and delivery across Europe. We follow the transition to the new EU Toy Safety Regulation and adjust our document checks as it applies. We work from Biała Podlaska, close to the EU’s eastern border and the Małaszewicze rail terminal, a major entry point for rail freight into the EU.
How KidiQ works
Open terms
“From” prices, minimums, lead times and age grades are on the page.
Checks per order
We check the factory before ordering and inspect the toys before shipment.
Plain answers on toy rules
If a test report is missing for a model, we tell you before you order and quote testing separately.
Your language
English, German, Polish, French, Italian, Spanish and other EU languages, in your time zone.
KidiQ at a glance
- What we do
- Factory-direct import of toys for European businesses: wholesale catalogue, private label, custom plush, toy safety compliance support, sourcing, quality control and delivery.
- Company
- EnjoyGroup Sp. z o.o., Biała Podlaska, Poland (EU). Sister brands: MascotiQ, SouveniQ, PetsIQ, CampIQ (camping), VoyagiQ (travel), SportsiQ (sports), PapeteriQ (stationery).
- Catalogue
- 619 products in 16 categories: wooden toys, learning and STEM, building sets, puzzles and games, plush, custom plush, role play, dolls, toy vehicles, arts and crafts, outdoor, sand and water, baby and toddler, musical toys, favours and fidgets, kids’ bags.
- Minimums
- Catalogue items from the factory MOQ (shown on each product page); private label from 300 pcs per model; custom plush per design.
- Prices
- Indicative net “from” price per piece on every product page (factory MOQ, excl. VAT, freight and duty); delivered-price offer within 2 working days.
- Lead times
- Samples 7–14 days; production 25–45 days; rail or sea to Poland 25–45 days; air 7–12 days.
- Toy safety
- Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents, CE marking, age grading and warnings before shipment; GPSR data as EU importer.
- Markets
- All EU countries, the UK, Switzerland and Norway; support in English, German, Polish, French, Italian, Spanish and other EU languages.
Frequently asked questions
Where is KidiQ based?
In Biała Podlaska, Poland, near the Małaszewicze rail terminal on the EU’s eastern border. The company is EnjoyGroup Sp. z o.o., EU VAT PL5372686054.
Is KidiQ a toy manufacturer?
No — KidiQ is an EU importer and sourcing partner, not a manufacturer. We work with manufacturers and buy factory-direct; we check the factory before ordering and inspect the goods before shipment. For private label toys sold under your brand, you become the manufacturer in the legal sense, and we help you prepare what that requires.
Does KidiQ take responsibility as the toy importer?
Yes, for the goods we import. We check that the CE marking, the declaration of conformity, the warnings and the labels are in place, add our name and address as importer, and keep the documents. Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents before shipment.
Are you related to MascotiQ, SouveniQ and CampIQ?
Yes. They are sister brands of EnjoyGroup Sp. z o.o. for custom mascots, souvenirs and camping equipment, alongside PetsIQ, VoyagiQ, SportsiQ, TackliQ and PapeteriQ.
Send us your toy list
Links, photos or a spreadsheet are enough. You get delivered prices, minimums, lead times and the toy safety documents available within 2 working days.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days