Questions about buying factory-direct toys

KidiQ is the toy line of EnjoyGroup Sp. z o.o., an EU importer in Biała Podlaska, Poland, founded in 2015. It supplies 600+ catalogue toys, private-label toys and custom plush to businesses across the EU, the UK, Switzerland and Norway, working with partner factories rather than its own production.

No. KidiQ is a B2B importer. We sell to toy shops, concept stores, retail chains, online sellers, toy brands, distributors, nurseries and schools, promotional agencies and museum, zoo and theme park shops with a company and VAT number.

Catalogue toys can be ordered from the supplier’s minimum shown on each product page, which ranges from one unit to about 1000 pieces depending on the model. Toys with your logo or custom packaging start from about 300 pieces per model. Different toys can be combined in one shipment.

Send your list for a written offer. Each product page shows an indicative net “from” price; for delivered prices, send your product list, links or catalogue items with quantities and the country of delivery. You receive a written offer within 2 working days.

Yes. Samples are charged at cost and credited against your order. Catalogue samples reach the EU in 7–14 days; custom plush prototypes take 7–14 days plus the design rounds.

Usually a 30–50 % deposit on order and the balance before shipment. Deferred terms are available for repeat clients by agreement.

For Christmas, confirm catalogue orders around April–June so goods typically arrive in September–October, and private label or custom plush by about May–June. For sand, water and outdoor toys, order around November–February for arrival in March–April. Factory holidays in late January–February stop production for 3–5 weeks, so plan around them.

Private label starts from about 300 pieces per model, depending on the toy and branding method; embroidery, screen or plate set-up is quoted separately. Custom plush made to your design has a per-design minimum, often 100–500 pieces, and always starts with a sample.

Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents before shipment. The parts that usually apply are EN 71-1 (mechanical and physical properties), EN 71-2 (flammability) and EN 71-3 (migration of certain elements); EN 71-8 applies to swings and slides for home use. If no valid report exists for a custom or new design, we arrange testing in an accredited laboratory before shipment, at your cost, quoted in advance.

The manufacturer: it draws up the EU declaration of conformity and the technical documentation and affixes the CE marking. As importer we check that this was done and keep the documents. If a toy is sold under your brand, you become the manufacturer, and we help you prepare the declaration and the technical file with the factory.

Warnings and instructions in the language of the country of sale, the name and address of the manufacturer and the importer, a type or batch number and the CE marking. Toys not suitable for under-3s carry “Not suitable for children under 36 months” with the reason, such as small parts. Some toys, such as aquatic toys and activity toys, need specific warnings, and we check them per country.

Usually not: they fall under the GPSR, and textile labelling with the fibre composition applies where the product is mainly textile. Plush backpacks and plush purses can be borderline because they may be designed for play, so we assess each model and label it under the right rules.

Yes. We inspect the goods before shipment against the approved sample: workmanship, seams and filling, small parts, age grading, warnings, labels and cartons. You get a report with photos.

Typically 8–12 weeks from order to delivery, including 25–45 days of production. Sea or rail takes 25–45 days to Poland, air 7–12 days.

Yes. Wooden kitchens and tables are often flat-packed and go by sea or rail, where freight is charged by volume. We quote them delivered, so you can compare the cost per piece before you order.

No. KidiQ imports the goods into the EU and delivers them to you cleared.

Reverse charge for EU businesses outside Poland: they receive invoices without Polish VAT. Polish companies are invoiced with Polish VAT.

Yes, to the UK, Switzerland and Norway. Toy rules and labelling differ there, so we check documents and markings for those markets separately. For Switzerland, the UK and Norway, the receiver pays import VAT and any duties.