Toy wholesale for Italy
KidiQ provides toy wholesale for Italy from Poland: toys and children’s products for Italian toy shops, concept stores, chains, online sellers and gift shops at museums and attractions, delivered typically within 4–6 working days by road to the north and a little longer to the south and the islands.
Italy asks for environmental labelling on all packaging, including transport packaging, and membership of CONAI for businesses that place packaged goods on the market. We print the marking and the Italian warnings with the order. The gift season runs from Christmas to Epiphany on 6 January.
Toy wholesale for Italy: what we offer
Toy shops and chains
Wooden toys, plush, puzzles, games and role play in price tiers, plus summer sand and water ranges.
Museum and attraction shops
Plush animals, puzzles and themed toys with your logo for gift shops at museums, zoos and parks.
Environmental marking
Material codes and sorting information printed on colour boxes, window boxes and cartons.
Online sellers
Italian warnings and labels, EAN codes and listing data for Amazon.it and other marketplaces.
Italy: the practical facts
| Topic | What applies |
|---|---|
| Delivery from Poland | Typically 4–6 working days by pallet to northern and central Italy; longer for the south, Sicily and Sardinia |
| Warnings and instructions | Italian for consumer information, warnings and safety instructions; CE marking, the manufacturer’s and importer’s name and address, and a type or batch number on the toy or its packaging |
| VAT | Reverse charge with a valid Italian VAT number registered in VIES |
| Packaging marking | Environmental labelling of packaging under Italian law: material identification on all packaging and sorting information on packaging for consumers; digital tools such as QR codes are allowed for part of it |
| Packaging EPR | CONAI, the national packaging consortium. Importers of packaged goods are among the users who join and pay the environmental contribution |
| Seasons | Christmas and Epiphany for toys and gifts; sand, water and outdoor toys from spring |
| Marketplaces | Amazon.it, eBay.it |
A summary for planning, not legal advice. Check your CONAI position and declarations with the consortium or an adviser.
Toy categories for the Italian market
Wooden toys
Rainbow stackers, shape sorters, busy boards, Montessori-style learning boards.
Learning & STEM
Dig kits, logic puzzles, mazes, letter boards, solar build kits, explorer sets.
Building & construction
Wooden blocks, marble runs, take-apart vehicles, metal kits, 3D paper models.
Puzzles & games
Jigsaw puzzles to your print, chess, dominoes, bingo, family and tabletop games.
Plush toys
Teddy bears, capybaras, unicorns, cats and dogs, plush pillows and keychains.
Custom plush & mascots
Plush mascots from your sketch, logo teddies, PVC figures, plush keychains.
Role play
Play kitchens, tea sets, doctor and vet kits, tool benches, dress-up, farm sets.
Dolls & dollhouses
Fashion, soft and baby dolls, wooden dollhouses with furniture, doll prams.
Toy vehicles
Die-cast and friction cars, wooden trains, garages, track sets, play rugs.
Arts & crafts
Clay and dough sets, art sets, bead and mosaic kits, crochet and weaving kits.
Outdoor play
Bug kits, kites, garden games, bubbles, play tents, sleds, swings and slides.
Sand & water
Bucket and spade sets, sand tables, dive toys, pool games, beach balls, bath toys.
Baby & toddler
Play gyms and mats, stacking cups, rattles, activity cubes, rocking horses.
Musical toys
Xylophones, tambourines, ukuleles, kids’ drum kits, music tables, music boxes.
Favours & fidgets
Logo stress balls, push-pop and fidget toys, animal figures, giveaway toys.
Kids’ bags
Preschool and plush backpacks, crossbody and beach bags, wallets, coin purses.
Before your first Italian delivery
- Italian VAT number registered in VIES for the reverse charge
- Your CONAI membership and contribution route clarified
- Environmental marking approved for the retail box and the outer carton
- Italian warnings, age grades and instructions approved
- Packaging weights by material from us for your declaration
- Delivery address and access, especially in historic centres
How we start with Italian buyers
-
1
Your list
Products, links or categories and quantities.
-
2
Offer
Delivered prices to Italy, minimums and lead times.
2 working days -
3
Marking and labels
Italian warnings, texts and environmental marking placed on packaging for approval.
-
4
Production
Production, document check and inspection before shipment.
8–12 weeks -
5
Delivery
Road delivery from Poland to your address in Italy.
Typically 4–6 days to the north
Frequently asked questions
Does the Italian environmental marking apply to B2B toy packaging too?
Yes. Material identification applies to all packaging placed on the Italian market, including outer cartons. Sorting information for consumers applies to packaging that reaches households, such as a toy’s colour box.
Do I need to join CONAI when I buy toys from KidiQ?
Usually yes: businesses that import packaged goods into Italy and sell them are usually CONAI members and pay the environmental contribution. When we deliver to you from Poland, check your position with CONAI; we provide packaging weights by material.
Can the marking be on a QR code?
Partly. The Italian guidelines allow digital tools such as QR codes for part of the information, and we agree with you what goes on the pack and what goes online. Toy warnings themselves stay on the toy or its packaging.
When should I order toys for Christmas and Epiphany?
Around April–June for catalogue orders, so that goods typically arrive September–October. Private label and custom plush need samples and sometimes testing, so confirm them by about May–June.
How long does toy delivery from Poland to Italy take?
Typically 4–6 working days by pallet from our warehouse in eastern Poland to northern Italy, a little longer to the south and the islands. A new factory order first needs production and freight to Poland, typically 8–12 weeks in total, so seasonal ranges are planned months ahead.
Do you sell toys to Italian consumers?
No. KidiQ supplies businesses only.
Planning a toy range for Italy?
Send your list. We quote delivered prices and print the Italian warnings and environmental marking on the packaging.
Request a quote for Italy
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days