OEM and ODM sourcing partner for toy brands

No — KidiQ is an EU importer working with manufacturers, and we say so plainly. We find the right factory for your product, manage the development and quality with them, and handle the import into the EU.

ODM toys start from a manufacturer’s existing model in your colours, prints and packaging; OEM toys are built to your own design. ODM is quicker to launch, while OEM needs new samples, often tooling and, where no valid report exists for the design, laboratory testing.

Your company, in most cases. A company that places a toy on the market under its own name or trademark takes on the manufacturer’s obligations under the Toy Safety Directive and the GPSR, including the EU declaration of conformity, technical documentation and CE marking. We help you assemble the file with the factory, but this is not legal advice, so confirm the details with your adviser.

It depends on the toy and the EN 71 parts that apply, so we quote it per design in advance. A plush toy needs mechanical, flammability and chemical tests, a painted wooden toy mostly mechanical and migration tests. If no valid report exists for the design, we arrange testing in an accredited laboratory before shipment, at your cost.

You do: designs, artwork, moulds and embroidery programs you have paid for are yours. They are not used for other clients, and the NDA covers our dealings with factories.