Sourcing toys that are not in the catalogue
KidiQ sources toys that are not in its catalogue for toy shops, retail chains, online sellers and toy brands: you send a photo, a link or a drawing, and we find the toy manufacturer behind it, compare offers on the same specification, check samples and test reports, and run the order with an EU company on your invoice. It suits a toy you saw at a trade fair or on a marketplace and want cheaper, better made or under your own brand.
This is also how we handle toys and children’s products that are not in our catalogue: children’s clothing, larger outdoor play equipment, seasonal ranges for a promotion. Battery-powered items are possible on request only, with the extra documents they need. Some product types we decline as a policy, for example toy weapons, slime kits and licensed characters.
What toy sourcing includes
Finding manufacturers
We look beyond the first page of B2B platforms and contact manufacturers with their own production, not only trading companies.
Checking the factory
Business licence, export history, production capacity, and whether EN 71 reports and declarations of conformity exist for the model, checked before we order.
Comparing quotes
Offers on the same specification: materials, size in cm, number of pieces, packaging, carton quantity, MOQ and lead time, compared like for like.
Samples
Samples from shortlisted factories, consolidated and sent to you in one parcel, with our notes on finish, seams, small parts and packaging.
Negotiation
Price, payment terms, packaging, labelling in your languages and quality limits negotiated directly with the factory.
Order management
Contract, production follow-up, document check, inspection and handover to logistics. If no valid test report exists, laboratory testing is quoted in advance.
How a sourcing project runs
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1
Your brief
Photos or links, target price, quantity, age group and the countries you sell in.
-
2
Shortlist
Suitable manufacturers with their quotes and the documents they can show for the toy.
2 working days -
3
Samples
Consolidated samples to your address for approval.
7–14 days -
4
Order
You choose; we place the order and handle production, checks, freight and customs through to delivery.
8–12 weeks
Toy sourcing agent or EU importer?
Typical toy sourcing agent
Finds suppliers and charges a commission, but you remain the importer: you pay the factory, arrange freight and customs, put your name on the toy as importer and carry the EU duties, including the document checks.
KidiQ
Finds manufacturers and also buys the toys, imports them into the EU under our name, checks the CE marking, warnings and documents, and invoices you as an EU company. One partner, one price.
Frequently asked questions
Is KidiQ a toy sourcing agent or a toy manufacturer?
Neither — KidiQ is an EU importer. Unlike a sourcing agent, we buy the toys ourselves, import them into the EU under our name and carry the importer’s duties; unlike a manufacturer, we work with partner factories rather than our own production.
How much does toy sourcing cost?
Nothing extra if you order through us: sourcing is included in the product price. For research-only projects without an order, we agree a fixed fee in advance. Laboratory testing, where a new toy needs it, is quoted separately.
Will you tell me the factory name?
Not for private label projects, where we work under our own contracts with the factories. If you need direct factory contact, we can agree a sourcing-fee model instead; you then become the importer with its duties.
What if no factory meets my target price?
We tell you and show what is possible at your price, for example plywood instead of solid beech, a smaller size, fewer pieces in the set or a simpler box. We do not cut corners on the parts that affect safety.
Can you copy a toy I saw at a trade fair?
No, not a protected design, a brand or a licensed character, but we can find a similar generic toy. If the original is clearly someone else’s design, we tell you and suggest a different version.
Do you source products other than toys?
Mainly toys and children’s products. For custom mascots and souvenirs, see our sister brands MascotiQ and SouveniQ; for stationery, PapeteriQ.
Send us your toy list
Links, photos or a spreadsheet are enough. You get delivered prices, minimums, lead times and the toy safety documents available within 2 working days.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days